IUB The Media School's Honor Program Campaign

In January of 2025, my cohort and I were tasked with evaluating Indiana University-Bloomington's Media School Honors program and producing effective solutions for promotion of the program as well as retention of its students. For this project, I acted as Account Executive and led a group of 12 through a 5-month endeavor of gathering data, analyzing, and executing a comprehensive campaign book with deliverables.